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Online Grocery

June 7, 2026 · DTC

DTC Divergence: Why Grocery E-Commerce Stuck and Alcohol Retreated

Two industries rode the same pandemic wave. One kept rising. The other crashed back down.

In 2019, online grocery captured just 3.4% of the $1.02 trillion U.S. grocery market — roughly $34.5 billion, according to the Mercatus/Incisiv …

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